THE CRAFT FARM

THE CRAFT FARM Co., Ltd

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THE CRAFT FARMは、静岡市葵区・大河内地区を拠点にお茶をつくる5人のチームです。全員が静岡県外の出身で、農家の家に生まれた者は一人もいません。始まりは2019年、解散寸前だった山間の茶工場を引き継いだことでした。

自社農園を持ち、生葉から荒茶までを自分たちで手がけ、販売までを一貫して行っています。小売よりも、東京を中心としたカフェやレストランへのおろしに力を入れているのが特徴です。山間部は収量が限られるからこそ、農家から生葉を高く買い、その分をきちんと還元できる売り方を選んでいます。

軸にしているのは、本山茶の産地が本来持っている「香り」を最大限に引き出すこと。肥料の設計から蒸し時間、茶温の管理まで、香りが飛ばないことを基準にすべての工程を組み立てています。

THE CRAFT FARM is a five-person team making tea in Okouchi, a mountain district of Shizuoka City. All of us come from outside the prefecture, and none of us were born into farming families. It began in 2019, when we took over a mountain tea factory that was on the verge of closing for good.

We farm our own fields, process fresh leaf into aracha ourselves, and handle sales directly. Rather than retail, our focus is wholesale — supplying cafés and restaurants, mostly in Tokyo. Yields here are limited by the terrain, which is exactly why we buy fresh leaf from growers at strong prices and build a sales model that can sustain those prices.

Everything we do is organized around one thing: drawing out the aroma this region is capable of producing. From fertilizer design to steaming time to leaf temperature, every step is set by a single question — will this preserve the aroma, or lose it?

Borrowing Ideas the Tea World Won't Touch

Japanese black tea, made from cultivars like Yabukita, tends to be sweet but short on aroma compared with Indian or Chinese teas. Adding flavoring is something the tea world instinctively resists — why mask a tea that already has its own scent? So we borrowed a technique emerging in coffee instead: barrel aging. We visited distilleries and coopers across Japan and found a route to casks that leak slightly, unusable for long whisky maturation but perfect for our purpose. Soaked in water and filled with tea, they pass on notes of anise, oak, and something faintly spirituous that no fermentation could ever produce. We think of it as a tea that can sit between people who drink and people who don't.

The second is a black tea fermented with koji. Strictly speaking, what happens in black tea and oolong is oxidation, not fermentation — no microbes are involved. True microbial fermentation belongs to teas like pu-erh, or Japan's own goishicha and ishizuchi kurocha, which rely on whatever wild organisms happen to be present in that particular place. That makes them difficult to control. We use koji instead, managing temperature and moisture ourselves so the result stays consistent.

What comes out is a complexity ordinary black tea can't reach. With a light roast at the end, it turns unmistakably cacao-like — chocolate, from a tea leaf. And because the koji feeds on the tea's polyphenols, it hollows out the leaf and multiplies its surface area, so it extracts extraordinarily well. You can even drip it like coffee.

To Tea Lovers Around the World

A Message from the Maker

When people think of Japanese tea, they tend to picture green tea, or matcha. We'd like you to see how much further it can go. Play a little with the process, and the range opens up in ways most people never imagine. That's the possibility we hope you'll taste.